Why Ezines

Why You Should Be Using Ezine Advertising
To Promote Your Website By Rhonda Hailey

With a background in offline, print advertising, I get excited about the advantages offered by Ezine Advertising. Ezine advertising allows you to reach a highly targeted audience in a cost effective manner.

** Ezines have a highly targeted audience. You can zero in on your
most desired target market by carefully selecting the ezines you advertise in.

** Ezines are a cost effective way to reach thousands of people.

You can easily increase the amount of exposure your advertising gets
by advertising with publishers who belong to a network of ezines.

** Ezines offer free, long term exposure.

Much like the endless supply of back issues of magazines laying
around in your doctor’s office, almost all ezines are archived
online. Thousands of people browse these archives, increasing the
life expectancy of your ad at no extra cost. This exposure will bring
you sales on a long term basis for free.

** You can track your advertising’s effectiveness almost instantly.

** Ezines offer more flexibility than offline alternatives.

Ezine advertising allows you to test, tweak and adjust your marketing
message very easily. Due to the short time involved to measure the
effectiveness of your copy, adjustments can be made to improve
results. Unlike offline print publications… once the ink is dry, there
is no way to adjust for error.

** Ezines provide a warmer prospect than other online mediums.

Since the reader already has a relationship with the publisher of a
particular ezine, they are more receptive to being introduced to your
offer. Compare to sitting in the living room of a friend, and having your
host/hostess introduce you to another friend or associate.

** There is no comparison for Cost Effectiveness

Measuring cpm or cost of conversion, there is no comparison offline
or online in cost effectiveness. The amount and quality of exposure
received for the cost of advertising in ezines is hard if not impossible
to beat.

The one similarity that remains in tact both on and offline, is that
Consistency and Frequency still RULE. This is one
element that is governed by human nature. In summary, you should
definitely be utilizing Ezine Advertising; and you should be doing it on
a consistent monthly, if not weekly basis.

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© Rhonda Hailey, publisher of RUMBLES from the Jungle Ezine
Begin your cost effective ezine advertising here.   SOLOS On Sale Now.