5 Tips for Using Classified Advertising to Beat the Recession
December 5, 2009 by Martin Davis
Filed under Marketing Tips
More and more people are turning to the internet to make an additional income whilst times are tough in the recession. There are many ways of new earnings online, one of the most popular is buying and selling on classified advertisement sites.
Using successful classified advertising sites to build brand awareness and boost business is a very good marketing tool. Not only do small businesses trade by classifieds, many of the big corporations are using popular site such as adflyer, Craigslist and Backpage to boost business.
How quickly your business then grows will depend on the number of inbound links you have on the internet that then directs people to your website. It is important when you are placing any classified advertising to beat the recession you ensure that you place them in the right categories. So it is worth looking through the categories that the sites above have, including their subcategories. Place your ads in those that really do relate to the product or service you provide.
As well as making sure that you use the top online classified sites to promote on, you must also use the right category that fits your offering as the audience you want will see it. Below we take a look at some useful tips and hints.
Tip 1 – The best thing to do is make sure your advertisement stands out over all the others, by doing this you will gain a lot more attention.
Tip 2 – You need to provide a description that will compel others to want to take the necessary action. So make sure that yours is well written because if it is not then your campaign simply will not be as successful as you would have wanted. As you write the description pretend that you are the person who is going to be reading it. What you will find is not only will it be much easier to write but you will find that what you have written the reader will find more interesting.
Tip 3 – You will soon notice that they most successful selling classified adverts have a great detailed description, an eye catching image and title and a sellable price.
Tip 4 – Keep your advert as detailed as possible but do not use too many words as this can distract and put off potential buyers.
Tip 5 – It is important that if you really want your classified advertisement to help you beat the recession it is worth actually paying to place it rather than using a free service. As you will quickly realise when you look at the benefits of upgrading to place ads you will see that this option is a lot more beneficial than the free ones. However, be aware that the benefits offered for paying for advertising will vary from one advertiser to the next.
The above tips and guide lines a brief insight into how a classified advert should be displayed, if you do stick to the above then you will have a winning formula that will help boost your business.
adflyer is a free classifieds site that allows online merchants and the general public to advertise free.
